Our thoughts

Categories:

Content

Women for Women International

Thursday, 2 February, 2012

We've got some pretty special people here at Rufus Leonard and our resourcing manager Anni is no different. Anni is involved with Women for Women International, a charity which helps female survivors of war rebuild thier lives by teaching them new skills and providing education. Have a read here ab...

0 comments

The rise of the chocolatier

By Chris Giddings

Tuesday, 20 December, 2011

Categories:

London has many brand new, boutique chocolatiers and confectioneries which have truly unique and exciting products. Perhaps something for your Christmas shopping list - either for yourself or a last minute gift. Here are our Rufus favorites. Hope and Greenwood Mrs Kibble's Olde Sweet Shoppe Paul ...

0 comments

From digital to physical - the eBay pop-up store

By Chris Giddings

Thursday, 15 December, 2011

Categories: Brand, Digital

Opening earlier this month for a short time, we went down to eBay's experimental pop-up shop on Dean Street in London, just off popular shopping mile, Oxford Street. The store had on display the website's 200 bestsellers, each with their own QR barcode. Punters will pay on their smart phones by scan...

0 comments

We create new campaign for Bank of Scotland

By Chris Giddings

Monday, 1 August, 2011

Categories: Rufus Leonard

Bank of Scotland has just launched a new integrated advertising campaign to bring to life its brand promise, "With You All The Way" by capturing moments of everyday Scottish life through the eyes of a customer. The campaign, created by us, is also offering people the opportunity to nominate someon...

Tags: bank of scotland, campaign

0 comments

Rufus Leonard presents - The softer side of digital

By Chris Giddings

Friday, 15 July, 2011

Categories: Rufus Leonard

Where The Yorkshire Grey, 2 Theobalds Road, London, WC1X 8PN When Tuesday 2nd August, 6:30pm onwards Event overview In our 'always on' world it's hard sometimes to take a step back and work out what on earth is going on around us. But here at Rufus Leonard we recognise that finding ...

Tags: digital, event

0 comments

Big brands get digital

By Chris Giddings

Friday, 24 June, 2011

Categories: Brand, Digital

The old rumour that big brands ‘don’t get digital’ appears to have been quashed.According to the Grocery Manufacturers Association and PricewaterhouseCoopers, brand owners like Colgate-Palmolive, General Mills and Coca-Cola are increasingly leveraging digital tools to engage consum...

0 comments

User Experience is the key

By Chris Giddings

Wednesday, 22 June, 2011

Categories: Digital

Here’s a blog post from Marc Ruxin who comments who technology has challenged the traditional ‘creative’ model in agencies. He argues that while Mad Men indicates that the power is in the hands of the ‘creative types’, today’s increased channels, where consumer pr...

0 comments

A model crowd-sourcing campaign?

By Chris Giddings

Thursday, 9 June, 2011

Categories: Brand, Digital

So we know about crowd-sourcing and the brands which have utilised this platform to help improve their product, service or experience. So are there any downsides to using this form of communication with customers? The answer is most definitely yes. The internet and in particular social media has op...

0 comments

Citizen Tweetalism

By Chris Giddings

Tuesday, 3 May, 2011

Categories: Digital

Citizen journalism isn’t a new concept. And now it seems citizen ‘tweeting’ is just as able to cause a stir around the world. As U.S. Special Forces converged on Osama bin Laden’s compound in Abottabad, Pakistan, IT consultant and resident Sohaib Athar tweeted about what ...

0 comments

Rufus Leonard appoints Man Bites Dog

By Chris Giddings

Friday, 15 April, 2011

Categories: Rufus Leonard

We have appointed B2B PR specialist Man Bites Dog to handle our PR in the UK. Man Bites Dog will be working closely with us on our communications strategy, as well as developing high-impact thought leadership programmes and other cross-media PR campaigns. Graham Cox, our Marketing Manager comments:...

Tags: man bites dog, pr, rufus leonard

View older posts

0 comments

Rufus Leonard awarded for EEF transformation

By Chris Giddings

Friday, 8 April, 2011

Categories: Brand

Well, if winning two Recommended Agency Register (RAR) awards last week wasn’t enough, we attended the Transform Awards for rebranding last night at the Grange Hotel in London - and won a couple more. The Transform Awards, hosted by Communicate Magazine, is Europe's only dedicated celebration...

0 comments

Rufus Leonard scoops two RAR awards

By Chris Giddings

Friday, 1 April, 2011

Categories:

So, last night we attended the Recommended Agency Register (RAR) awards in Kensington which, as they put it, “recognise service excellence from marketing companies”. And here’s the good news, we picked up a couple of gongs in the Best in Creativity / Innovation and Best in Digital...

1 comment

The Rufus Leonard infographic

By Chris Giddings

Thursday, 31 March, 2011

Categories: Brand

Infographics, they're very 'of the moment'. So what better way to tell you everthing about Rufus Leonard that through our very own infographic. This 'agency C.V.', if you will, is a graphical way of telling you about us; who we are, where we are and what we do. We hope you have as much fun reading ...

0 comments

What’s not to ‘like’ about Facebook?

By Chris Giddings

Tuesday, 29 March, 2011

Categories: Brand, Digital

With over 500 million active users connected to an average of 80 pages, Facebook is becoming the go-to place for marketers to promote their brand, products and services. It’s also an effective channel, along with Twitter, for organisations to communicate in real time with their current and pot...

0 comments

Rufus Leonard nominated for four RAR Awards

By Chris Giddings

Thursday, 10 March, 2011

Categories:

The Recommended Agency Register (RAR) has announced the nominees for this year’s RAR awards with Rufus Leonard nominated in four categories. The RAR Awards are all about recognising service excellence from marketing companies. In the last 12 months, nearly 5000 ratings have been made by ...

Tags: awards, rar

0 comments

Iain Millar comments on Honda's latest campaign

By Chris Giddings

Tuesday, 1 February, 2011

Categories: Technology

You may have read about Honda’s new 'This Unpredictable Life' campaign, promoting their Jazz model today. In the first of its kind, Honda is using ‘sound syncing’ technology allowing the tv ad to connect directly with Honda’s iPhone app in real time. To be aired for the first time this evening on Ch...

Tags: honda, mobile, qr codes, waitrose

0 comments

One brick at a time

By Chris Giddings

Friday, 21 January, 2011

Categories: Rufus Leonard

It was fantastic to read in gulfnews.com today, news of our recent trip to Bangalore in India to help build homes for local families. Gulf News has profiled the entire experience, undertaken by Neil, Jaclyn, Emily and Sarajayne, from their arrival through to the completion of the project in con...

Tags: bangalore, habitat for humanity, india, nabs

0 comments

Rufus Leonard named in Marketing Magazine's 'Review of the Year'

By Chris Giddings

Thursday, 9 December, 2010

Categories:

We're in the news once again this week. This time it's Marketing Magazine's 'Review of the Year' supplement. 2010 saw us come in ninth, up six places from last year in the 'Design League'. We're also one of the biggest agencies on the list for growth this year. Here's to moving furt...

0 comments

Rufus Leonard named #2 in the Design Week Integrated Top 20

By Chris Giddings

Friday, 1 October, 2010

Categories: Brand, Digital

Hello all, We wanted to share yet more good news with you... Rufus Leonard has been named number 2 in Design Week’s Top 20 Integrated Consultancies. We think it’s great to be recognised as an agency who can provide a robust brand and digital offer to all our clients.

Tags: design week

0 comments

NMA Top 100 Interactive agencies 2010

By Chris Giddings

Wednesday, 29 September, 2010

Categories:

We thought we’d share the good news! For the ninth year running Rufus Leonard is featured in New Media Age’s Top 100 Interactive Agencies and this year we are over-the-moon to be listed as number 35. We think it recognises our digital talent, giving us 11th place in the top Desig...

0 comments

Rufus Leonard Global Village Project

By Chris Giddings

Tuesday, 6 July, 2010

Categories: Rufus Leonard

In November 2010, four members of the Rufus Leonard team will take part in a truly life-changing experience. Emily-Faye Duncan, Jaclyn Townshend, Neil Svensen and Sarahjayne Matthew will be part of a 21-strong team of volunteers travelling to the slums of Bangalore in India to spend a week building ...

Tags: bangalore, charity, nabs

0 comments

Top of the charts

By Chris Giddings

Thursday, 27 May, 2010

Categories: Rufus Leonard

I always look forward to reading the Design Week league tables, so I was delighted this morning when The Top 100 supplement arrived inside the magazine. Let’s see who is the cream of the crop amongst design consultancies? How would our rivals be ranked? Where would we be positioned? Tu...

Tags: design week top 100

0 comments

Rufus Leonard develop a Transport for London Google map bus route application

By Chris Giddings

Tuesday, 27 April, 2010

Categories: Digital, Technology

Transport for London has unveiled a new Google map bus route application designed by Rufus Leonard the leading brand and digital business. The application will make it easier for Londoners to travel around the capital. With over 25,000 visitors each day, Transport for London’s website plays an imp...

Tags: google, maps, tfl

0 comments

PR agencies monitor Tweetminster

By Chris Giddings

Wednesday, 14 April, 2010

Categories: Digital, Technology

I read in this week’s PR Week that Public Affairs agencies are readying themselves for the election by setting up dedicated websites or microsites which will show online opinion tracking tools. Key strategists suggest the major parties will win the election with social media, and it’s become a favo...

Tags: election, social media, twitter

0 comments

Rufus Leonard design & build new website for Greater London Authority

By Chris Giddings

Tuesday, 13 April, 2010

Categories: Digital, Technology

Rufus Leonard has designed and created a website for the Greater London Authority. www.london.gov.uk is the official website for the Mayor of London, the London Assembly and the Greater London Authority. The new site build decision came after the new administration called for innovation, reduced o...

Tags: drupal, greater london authority, open source

0 comments

Rufus Leonard delivers new brand and website for FCO services

By Chris Giddings

Friday, 12 March, 2010

Categories: Rufus Leonard

This week sees the launch of FCO Services new website www.fcoservices.gov.uk. Rufus Leonard has been working with the brand for over a year to first develop a new brand identity and a new brand strategy, then design and create a new web site. To define the brand Rufus Leonard looked to FCO Servi...

Tags: fco services, government, public sector

0 comments

Bank of Scotland launches new ad campaign

By Chris Giddings

Monday, 1 February, 2010

Categories: Brand

Bank of Scotland is launching a new media campaign and visual identity to refresh Scotland’s oldest bank and re-assert its traditional values. The campaign, created by RKCR/Y&R with media strategy by Mediaedge: cia, aims to demonstrate the return of the traditional values of relationship bank...

Tags: bank of scotland, campaign

0 comments

Rufus Leonard create iPhone app for British Gas

By Chris Giddings

Tuesday, 15 December, 2009

Categories: Digital, Technology

British Gas has today launched a Meter Read App for the iPhone designed by leading digital and brand agency Rufus Leonard and developed by the Internal Development Team at British Gas to help put customers in control of their energy bills. The iPhone App will allow customers to submit a meter rea...

Tags: app, british gas, iphone

0 comments

UKHO launches the future of navigation

By Chris Giddings

Thursday, 3 December, 2009

Categories: Digital, Technology

The United Kingdom Hydrographic Office (UKHO) today announced the launch of Admiralty e-Navigator the new digital navigation solution. Rufus Leonard, leading brand and digital business developed and implemented the launch campaign at this year’s ECDIS Conference in Singapore. e-Navigator is a new...

Tags: e-navigation, touchscreen, ukho

0 comments

British Gas launch EnergySmart

By Chris Giddings

Wednesday, 25 November, 2009

Categories: Digital, Technology

British Gas today launch EnergySmart, a new online service designed and developed by the award-winning top 10 digital and brand agency Rufus Leonard, working in partnership with the internal IS team at British Gas. For the first time, EnergySmart gives British Gas customers the choice to pay only fo...

Tags: british gas, energy smart

0 comments

Rufus Leonard Dubai wins Aldar's Yas Links Golf Course digital account

By Chris Giddings

Thursday, 5 November, 2009

Categories: Digital

Rufus Leonard; Dubai-based brand and communication business announces its latest competitive win with Aldar's Yas Links Golf Course Online Account. Yas Links Golf Course is the first of its kind in the Middle East, being the oldest style of golf course in golf history with coastal and dune terrai...

Tags: middle east, yas links

0 comments

Hair-raising fund-raising

By Chris Giddings

Monday, 2 November, 2009

Categories: Rufus Leonard

It’s November, one month to Christmas, almost the end of the year and the time to look one’s best. Even more importantly, it’s the month when the men of Rufus Leonard will be stepping up to the challenge that is Movember. In support of the international Movember charity, an organization that back...

Tags: charity, fundraising, movember

0 comments

Rufus Leonard launches Witness Confident

By Chris Giddings

Wednesday, 9 September, 2009

Categories: Brand, Digital

This coming Wednesday 9/9/09 Witness Confident the new independent charity that champions witnesses of violent crime will launch with the help of brand and digital agency Rufus Leonard. Witness Confident sets out to support witnesses of all violent crimes by helping them to navigate the UK witnes...

Tags: charity, witness confident

0 comments

Rufus Leonard Launch ‘Free Swim’ for British Gas

By Chris Giddings

Monday, 7 September, 2009

Categories: Digital

British Gas has today launched ‘Free Swim,’ a through-the-line campaign inviting British Gas customers to take a swim at their local pool – and bring the family along - for free! Rufus Leonard, the award winning top 10 brand and digital agency, has designed and developed the online Free Swim experie...

Tags: british gas, free swim

0 comments

Rufus Leonard helps EEF build brand awareness

By Chris Giddings

Tuesday, 7 July, 2009

Categories: Brand

Rufus Leonard has developed a bold new look for EEF, the manufacturers’ organisation. Over recent years EEF has undergone significant change and restructuring, and wanted its brand to reflect the distinctive value proposition it offers its members and customers. Recognising this, EEF appointed...

Tags: eef

0 comments

British Gas announce lead digital agency

By Chris Giddings

Sunday, 5 July, 2009

Categories: Digital

British Gas are pleased to announce that we signed Rufus Leonard as our new lead digital agency on the first of May 2009. Benjamin Braun, Head of Online Services at British Gas said that “Visitors to britishgas.co.uk spend on average 10 minutes on our site. What would you do if you had a prospect...

Tags: british gas

0 comments

O2 launches internet safety book

By Chris Giddings

Tuesday, 3 March, 2009

Categories: Digital

Rufus Leonard today announced the publication of ‘who wnts 2 no?’, a children’s story on internet safety provided by O2 in conjunction with Childnet International. The book for 8-12 year olds was jointly written by best-selling children’s authors Steve Barlow and Steve Skidmore. It will be published...

Tags: child safety, o2

0 comments

Happy birthday Rufus Leonard Dubai

By Chris Giddings

Monday, 2 March, 2009

Categories: Rufus Leonard

We’ve been popping the champagne corks here at Rufus Leonard to mark the first anniversary of the opening of our office in Dubai. And what a busy 12 months it’s been for our Middle East team. The first account we won in Dubai was for lead marketing communications agency for Lloyds TSB Middle East...

Tags: dubai, middle east

0 comments

Churchill Launches ‘You & Yours’ Facebook Quiz

By Chris Giddings

Thursday, 12 February, 2009

Categories: Digital

Churchill Insurance has today launched a new Facebook application, designed by Rufus Leonard. As February is love filled for Valentines Day, Rufus Leonard created a light hearted compatibility test, similar to the ‘Mr & Mrs’ format called ‘You and Yours’. In the game you guess what your frien...

Tags: churchill insurance

Name: Chris Giddings

Title: Marketing Manager

Company: Rufus Leonard

About Chris:

Chris has over three years experience in PR and marketing and joined Rufus Leonard to add to his experience of the marketing mix. His background spans both B2B and consumer accounts.